Squint
An audit-driven pitch generator for agencies: it turns a website audit into a client-winning, competitor-benchmarked report in under two minutes.
Live and in daily internal use. Discovery reframed a crowded dev QA tool into a pitch generator for agencies: a website audit in, a competitor-benchmarked, client-ready report out in under two minutes. Next milestone is the hosted web app.
The problem
Generic pitches get ignored
Every agency, CRO consultant, and freelancer faces the same cold-outreach problem. Manual audits take 4–8 hours per prospect. Nobody does them at outreach scale, so cold emails stay generic and convert below 1%. Individual site owners have the opposite problem: they know their site underperforms but can't articulate why, and can't afford a $5K agency audit to find out.
- Existing tools (Lighthouse, axe, WAVE, PageSpeed) are built for engineers: raw diagnostics, never the business question.
- Nobody answers: "what is this costing me, and compared to whom?"
- The original positioning framed this as a dev QA tool: a crowded, free, commoditized space. The real asset is the persuasive output artifact.
Discovery
Two segments, one growth loop
Agencies & consultants · Revenue
CRO shops, web design agencies, freelance UX consultants (1–50 seats). JTBD: "Make my cold outreach impossible to ignore, and justify my retainer."
Individuals · Funnel
E-commerce owners, indie founders. JTBD: "How bad is my site really, and what do I fix first?"
Backlog
User stories that shaped the build
Requirements
Spec'd as testable acceptance criteria
My role
Repositioning the product, then building the pipeline
Squint originally shipped as a developer accessibility/QA extension: a crowded, free, commoditized space. I repositioned it around the actual asset: the persuasive, branded report that wins business, not the diagnostics that produce it. From there I defined the two-segment growth loop, wrote the capability ladder toward a defensible product, and built the audit pipeline (competitor discovery, capture, telemetry harvest, and AI critique) end to end.
What I built
An audit pipeline that ends in a pitch, not a diagnostic
AI competitor discovery
Gemini identifies the prospect's strongest direct competitor from page metadata, with manual override and preset benchmarks.
Dual full-page capture
Server-side stealth Puppeteer with splash-screen detection, backed by an in-browser scroll-and-stitch fallback.
Telemetry harvest engine
axe-core accessibility, Core Web Vitals, page weight, tracker/pixel detection, tech-stack fingerprinting, contrast inspection.
Gemini multimodal critique
Screenshots + DOM + metrics produce a UX alignment score, executive summary, and CRO recommendations, delivered as a dark-themed PDF and interactive HTML report.
Under the hood
URL in, pitch-ready report out
Outcome
Live and in daily use: the wedge is now distribution
The full audit-to-pitch loop (competitor discovery, capture, telemetry, AI critique, branded delivery) is built, live, and in daily internal use as a Chrome extension + local backend. The repositioning from "dev QA tool" to "pitch generator" reframed the entire go-to-market. The next milestone is the hosted web app that removes the extension/localhost barrier standing between agencies and the product.
Roadmap
The 10/10 ladder
Hosted, zero-friction web app: paste a URL, get a report in under 90 seconds. No extension, no keys.
Evidence-grade claims pinned to annotated screenshots, plus an AI "after" mockup: the launch-moment differentiator.
Proprietary benchmark corpus: percentile claims that compound with every audit run.
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